Web Analytics: Data driven decision-making

Slides from my Google Analytics class: Learn how you can optimize your marketing efforts and create a better visitor experience through data driven decision-making.  The old adage 20% of your marketing spend is working but you are not sure which 20% is no longer...

IABC Hawaii Professional Development Luncheon

Hawaii IABC (International Association of Business Communicators) invited Bertholf Consulting Chief Strategist, Rob Bertholf, to speak at their professional development luncheon on November 8th. The topic will be on Google Analytics specifically how you can use this...