6 Reasons to Upgrade to Google Universal Analytics

Unless you measure something, any statement you make about it is just a guess. When it comes you your website, Google Analytics is how you measure it.  Google Analytics tells you what brings people to your website—and what drives them away. Now Google has made major...

Web Analytics: Data driven decision-making

Slides from my Google Analytics class: Learn how you can optimize your marketing efforts and create a better visitor experience through data driven decision-making.  The old adage 20% of your marketing spend is working but you are not sure which 20% is no longer...