Our designs need to pass our 3 part test: Engage. Inform. Convert.
First the design needs to immediately engage the visitor giving them a sense they are in the right place. Next information needs to be organized so that it quickly informs the visitor assuring them they are in the right place. Finally, their eyes should be directed to clear calls to action converting them into the business or marketing objective.
In marketing, good design incorporates branding elements, evokes a feeling and conveys information and communicate ideas. At Bertholf Consulting, our designs are centered around marketing objectives. We create designs that reflect the professional image you want to project and guide the viewers eye to actions we want them to take.