For marketing to be productive and effective, you need to know what’s working, what isn’t, and how to fix or improve it. One of the major advantages of web marketing is everything can be measured. Marketing dollars are spent to increase traffic to a website, but at some point you may reach a point where you are getting as much traffic as you can. You really want to focus on converting the traffic that is coming to your website so you can increase your closing ratio.
First, we work with you to set goals and objectives. Then, using Google Analytics and other tools, we monitor, gather and analyze your web traffic. Some of the basic things we report to you include:
We analyze the traffic flow throughout your website to look for areas of improvement. For instance, we locate points where visitors may leave before completing the desired goal or action you intended, and provide recommendations to enhance the visitor experience to help convert that visitor into a lead or customer.