Hawaii Business Magazine recently ran the story “Where are young customers” discussing emerging way for businesses to connect with customers through location-based social-media networks such as Foursquare. Rob Bertholf, our Chief Strategist, was quoted in the story:
Rob Bertholf says there are more than 100 smartphone applications for location-based social-media networks. These applications let customers leave consumer tips, photos and feedback about their experiences on a company’s profile and with friends on Twitter and Facebook.
“Businesses can actually look at their locations in any of these apps and see who the top visitors are as well as the most recent visitors,” Bertholf says.