SEO Content Tips

After solidifying the technical foundation of your site, the next step is content.  Nothing piques Google’s interest like interesting, original, topically relevant content.  However even with content there are strategies for making it search engine friendly.

H1 Tags: H1 tags are the first input area when you create a new post in wordpress.  This is one of the most important areas from a search perspective and search engines place a high value on the keywords and phrases utilized in the H1 tags.  Now, if your site uses the H1 tags as the names that appear in the menu, this can be overridden.  According to my friend, a Minneapolis SEO expert, by utilizing custom menus for your primary navigation you can override how the H1 displays on your pages.  Thus, you have have an H1 title like “SEO for WordPress” that displays as “WordPress Tips.”

SEO Title: If you have the WordPress SEO plugin installed, modifying the SEO Title is very easy.  Just enter the desired title into the available content space next to the “SEO Title” area.  Please note that although Google will display any title that is less then 70 characters, a best practice is to keep it under 50 if possible.

URL Slug: The URL slug (the text after “.com/”) presents an additional opportunity to optimize for a particular keyword.  Customizing the slug is as easy as clicking “edit” next to the preview of the permalink located directly below the place where you enter the H1 tag.
Alt Text: Based on the amount of emphasis that the search engines are placing on alternate text in images, it’s worth it to have an image on every page in your site.  Alt Text is easily added through wordpress.  When you upload an image onto the post, there is a very clearly marked area for alternate text.  Make sure this is kept short and that it contains a keyword.