There have been many technology changes recently and many significant market shifts in the way information is consumed. As we get ready for 2013, a few buzz-words to research and things to think about:
WordPress, the standard in Content Management
WordPress has absolutely dominated the market in recent years. Not only does it have hundreds of thousands of developers and millions of users, it is the most search engine friendly platform with lots of social capabilities. Statistic: 25% of all new websites developed in 2011 were built on WordPress which is now responsible for 15% of the top 1M sites in the entire world (Check out this infographic by Yoast)
With over 13% of all Internet Traffic from Mobile devices and as much as 50% or more of Restaurant/Tourism traffic from Mobile Devices and Tablets it is clear that having a mobile friendly web presence is critical for doing business in 2013 some of the major factors include migrating away from Flash which is not supported on iOS devices and having a mobile friendly design.
Converting from Flash to HTML5
Here is an article by Adobe, the owner of Flash technology, disclosing they are moving away from their own product: http://blogs.adobe.com/conversations/2011/11/flash-focus.html The good news is, we can do almost everything even sexier in HTML5/jQuery as we could in Flash.
This is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation (Learn more about Responsive Design: http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/ )
Having social media integration on your website is now as crucial as having basic navigation. Although the practice of including social media links on your website is anything but new, designers have recently begun to devise more thoughtful ways of integrating social media into a website’s design, giving these channels prominence instead of just relegating them to the footer. Even if you do not focus on social marketing you MUST make your content easy to share. By simply adding social sharing options for your visitors it will help increase your marketing reach and your SEO ranking (Here is a great article on the importance of Social Sharing as it impacts SEO: http://www.smashingmagazine.com/2012/06/28/content-creators-benefit-from-new-seo/ )
As a bonus, we recommend learning about CRO as soon the focus will shift from more visitors to your website to better converting the visitors you currently have! Here is a great article on Conversion Optimization.
Too much to absorb?
Dont panic! We are here for you and are ready to ensure that your refreshed website takes advantage of all the above best practices. Contact us today! Looking forward to taking the next step in a more optimized 2013!