Step 3 in the SEO for WordPress process involves social sharing. Content, no matter how fresh, needs to be validated for it to reach its full potential. This means utilizing social networks as a way of verifying to Google, yes, this is interesting content and lots of people want to talk/read/comment on it.
Jetpack: Jetpack for WordPress is a plugin that places social sharing icons beneath all of your posts. This allows people to easily like or tweet out your content, and tracks the number of times this happens. It also works cross-platform. That is, copying and pasting a link to your post on your Facebook page will track as a “like” on that post on your website.
Social Networks: Aside from Facebook and Twitter, there are several other social networks that you should consider utilizing. From an SEO perspective, Linkedin typically carries the most link value. Other options include Youtube, Google+, Pintrest, Instagram etc. In the end, the most effective social networks are the ones that you will utilize and update the most.
Anchor Text: Anchor Text is the text which is hyper-linked, either as an inbound link to your site, or as an outbound link from your site to another site. Typically with anchor text, you want to link a keyword (as opposed to text like “view post here” or “click here to read more” or even you company or individual name.) The reason for this is that Google already knows who you and your company are. By linking keywords, you’re effectively letting Google know that you are an authority for that particular linked keyword.