After solidifying the technical foundation of your site, the next step is content. Nothing piques Google’s interest like interesting, original, topically relevant content. However even with content there are strategies for making it search engine friendly.
H1 Tags: H1 tags are the first input area when you create a new post in wordpress. This is one of the most important areas from a search perspective and search engines place a high value on the keywords and phrases utilized in the H1 tags. Now, if your site uses the H1 tags as the names that appear in the menu, this can be overridden. By utilizing custom menus for your primary navigation you can override how the H1 displays on your pages. Thus, you have have an H1 title like “SEO for WordPress” that displays as “WordPress Tips.”
SEO Title: If you have the WordPress SEO plugin installed, modifying the SEO Title is very easy. Just enter the desired title into the available content space next to the “SEO Title” area. Please note that although Google will display any title that is less then 70 characters, a best practice is to keep it under 50 if possible.