The last step to optimizing your SEO for your WordPress site is through Analytics. We’ve already touched briefly on Google Webmaster tools. However we’ll discuss in more detail how it applies to Analytics in further detail here.
Google Webmaster Tools: Google’s Webmaster tools is not just used as a way to monitor the health of your site (by checking for 404 page errors and sitemap submissions). It’s also a way to gauge how effectively your site is drawing people in. Google Webmaster tools also provides you with impression data (data showing how often your site appeared in the search engine results for a particular keyword and how often people clicked through to your site for that keyword.)
Google Analytics: Google Analytics gives you access to far too many data sets to discuss in a brief paragraph. A few of the major ones are goal tracking, event tracking and, if applicable, e-commerce tracking. Each of these will allow you to track metrics that you can individually identify based on the best interests of your company (which helps provide a tangible ROI aside from just revenue.)
Broken Link Checker: This is a plugin that will automatically crawl through your site (how often it does this is up to you) to identify any broken or missing links. Then, it will give you the option of un-linking or ignoring them.
Upcoming Classes: For more on WordPress for SEO, Analytics, Web Design or Social Media, be sure to keep an eye on the Pacific New Media and Greenhouse HI website’s for a list of the upcoming classes being taught by @Rob.