For the last several years I have taught at the University of Hawaii’s Pacific New Media program.  If you have not yet heard of Pacific New Media or attended one of their trainings I highly recommend doing so.

Throughout the year, Pacific New Media (PNM) presents popular classes and workshops taught by an exceptional group of nationally recognized professionals. Highly respected on an international level, the PNM program offers participants the tools they need to excel in their chosen fields. Balancing creativity with technology, PNM is the premier digital and media education center in Hawai‘i.

If you or your company are interested in learning a specific multimedia program or concept, contact Pacific New Media at 956-3422 to develop a workshop appropriate to your needs. To receive university credit, arrangements need to be made in advance with the UHM Department of Communications.

Fall 2014 Class Schedule

Be sure to register for the following upcoming classes as Pacific New Media:

Analytics: Data-Backed Recommendations for a Better Website

Info: Aug 6 & Nov 12, 2014 • Wed • 6:00-9:00pm • 1 mtg • UHM Sakamaki C101 • $50

This seminar provides a foundation to understanding analytics. Learn how to check if your marketing efforts are resulting in leads and which traffic sources provide the most ROI. Attendees leave with a clear understanding of how Google Analytics and Google Webmaster tools work, how their website design and layout directly effects their websites conversion rate and what tools and reports would best serve their business.

Social Media Marketing: Developing an Effective Strategy

Info: Sep 24, 2014 • Wed • 6:00-9:00pm • 1 mtg • UHM Sakamaki C102 • $50

Craft a results-driven social media strategy for your business or organization. Advanced techniques allowing you to turn a social media profile into a marketing tool are introduced. Learn which social networking sites and social media tools are appropriate for reaching your target audience, as well as strategies for increasing conversion.

Social Media Marketing: Tactical Plan & Execution

Info: Sep 24-Oct 1, 2014 • Wed • 6:00-9:00pm • 2 mtgs • UHM Sakamaki C102 • $95 (SMCHI $90)

Hands-on workshop taking you through the process of executing a tactical plan for your project/business.

Social Media Measurement

Info: Oct 15, 2014 • Wed • 6:00-9:00pm • 1 mtg • UHM Sakamaki C102 • $50

Is your business benefiting from your social media marketing efforts? Understand what can and should be measured to ensure you are seeing return on investment from your social campaigns. This class presents practical insights into setting up tracking for social media and determining ROI from key performance indicators most relevant to your marketing efforts. Examples, techniques and concepts of social media measurement are discussed. A basic understanding of social media and Google Analytics is recommended, but not required.

Introduction to Search Engine Optimization: Maximizing Your Visibility

Info: Oct 29, 2014 • Wed • 6:00-9:00pm • 1 mtg • UHM Krauss 012 • $50

Gain a foundational knowledge to effectively market to search engines by exploring how Search Engine Optimization, Paid Search Marketing and Social Media Optimization tie together. Explore analytical and research tools that allow you to identify effective keywords and analyze visitor trends. Learn strategies that increase your visibility in the search engines and social media-sphere.

Recommended PNM Instructors

It is highly recommended that you check out the entire Pacific New Media catalog for other amazing classes. You will not want to miss Practical WordPress with John LeBlanc, Social Media Best practices with Gwen Woltz, Introduction to Social Media by Tara Coomans, Storytelling for Social Media by Karen Weikert, Mobile App Development with Richard Darling, Improv with Kimee Balimero, Digital Photography by David Ulrich or any of the classes by the other fantastic instructors.