Web Marketing Planning for 2015

For me, September is the month for evaluating the previous year and devising a plan for the coming year.  The holiday season can be a distraction so it is important that I start planning early for the new year and stay ahead of the curve.  This is the first blog post...

6 Reasons to Upgrade to Google Universal Analytics

Unless you measure something, any statement you make about it is just a guess. When it comes you your website, Google Analytics is how you measure it.  Google Analytics tells you what brings people to your website—and what drives them away. Now Google has made major...

The first step in content marketing: the keyword plan

Content marketing is the key for any organization.  Before engaging in content marketing you should map out your topics and keywords. What is Content Marketing? Wikipedia describes it as: A marketing technique of creating and distributing valuable, relevant and...

Web Analytics: Data driven decision-making

Slides from my Google Analytics class: Learn how you can optimize your marketing efforts and create a better visitor experience through data driven decision-making.  The old adage 20% of your marketing spend is working but you are not sure which 20% is no longer...

Your Social Advocacy = My Consulting Time

Would you like me to help your company out but can’t afford $250/hour + 10 hour minimum consulting engagement? Well you are in luck! You can now use your social currency to purchase my time using using Surrounds.Me! What is SurroundsMe? Surrounds.Me is social...

How to increase your Klout score 20 points

With that title, I have already alienated half of my social contacts and just got the full attention of the other half.  I promise to tell you how to increase your score, but first lets define Social influence. The Slides   Backstory on Social Influence Metrics...