Responsive web design is a method of building a website that will adapt to any screen it is presented on. If a user tries to access a responsive website on their smartphone, they will find it easy to read and navigate. One responsive site will work on smartphones, tablets, iPads and any size computer screens.
When laying out a responsive website, the breakdown of content is important. Instead of your site remaining static, responsive web pages are composed of elements that size, shape and replace themselves depending on the size of the browser.
Benefits of Responsive Web Design:
Makes your website easily accessible anywhere.
If a customer wants to look up a business’s location via their smartphone they will have an easy time with this if their site is responsive. If the business does not have a responsive site, then it would take the user extra time to zoom into the site and try to navigate it. With a responsive site finding general information, such as location, becomes much easier.
No need to design and maintain multiple websites for different devices.
No need to worry if you business needs to have an app, with responsive web design one website can be presented on all devices. This way information stays consistent on all devices. If you want to update your site to add another store location, you only need to change that information in one spot.
It is becoming the standard in web design:
The term responsive design was coined in 2010 by Ethan Marcotte in his article “Responsive Web Design”. Since this article, responsive design has become a necessity in web design. The best part is responsive designs will adapt to any size screen. If Apple decides to launch a brand new device in the next year or two, your responsive site will be able to adapt to the screen size of the new device.
Helps your website’s SEO:
If you site is not viewable on a smartphone, then in most cases users will not spend much time on your site. With a high bounce rate, Google will believe that your site is not a good resource for the keyword the user searched to get to your site. With a responsive site, users will be able to easily access any information. This should lengthen the amount of time the user spends on your site.
Responsive web design is not a fad that is going to go away. What is holding you back from having a mobile capable website? For more information on incorporating responsive design on your current site, feel free to call the Bertholf Consulting Office at (808) 536-8688.