Welcome to My Blog

Here is a masonry blog layout with no sidebar

Web Marketing Planning for 2015

For me, September is the month for evaluating the previous year and devising a plan for the coming year.  The holiday season can be a distraction so it is important that I start planning early for the new year and stay ahead of the curve.  This is the first blog post...

BizPitch Camp: Business Planning Workshop

Are you starting a business? Are you looking for funding to grow an existing one?, Do you want to finance your new scooter kopen but don't know how? Pitching an idea or company is a key skill, and there are different kinds of pitches for different audiences: Sales...

Upgrading to Google’s Universal Analytics

If you've been holding off on switching your web properties to Google Universal Analytics, it's time to get moving. "But wait," you're probably thinking, "Google isn't making us switch yet, so why should I?" Well, there are a few very compelling reasons to do so. For...

Web Design Trends for 2015

As we step into fourth quarter, much thought is given to finding opportunities for standing out (or simply staying relevant) in the coming year.  Savvy marketers are reviewing web trends and analyzing traffic patterns to gain insight on how to better reach, inform,...

6 Reasons to Upgrade to Google Universal Analytics

Unless you measure something, any statement you make about it is just a guess. When it comes you your website, Google Analytics is how you measure it.  Google Analytics tells you what brings people to your website—and what drives them away. Now Google has made major...

WordPress version 4 – Recommended Configuration & Plugins

WordPress 4.0 just dropped, did you upgrade yet? Favorite Settings General: Ensure you update the tagline away from default value "Just another WordPress site".  Consider putting your service, product type, location or similar. Membership (Anyone can register): Leave...

The first step in content marketing: the keyword plan

Content marketing is the key for any organization.  Before engaging in content marketing you should map out your topics and keywords. What is Content Marketing? Wikipedia describes it as: A marketing technique of creating and distributing valuable, relevant and...

Web Analytics: Data driven decision-making

Slides from my Google Analytics class: Learn how you can optimize your marketing efforts and create a better visitor experience through data driven decision-making.  The old adage 20% of your marketing spend is working but you are not sure which 20% is no longer...

Your Social Advocacy = My Consulting Time

Would you like me to help your company out but can't afford $250/hour + 10 hour minimum consulting engagement? Well you are in luck! You can now use your social currency to purchase my time using using Surrounds.Me! What is SurroundsMe? Surrounds.Me is social advocacy...

Upcoming Pacific New Media Classes: Fall 2014

For the last several years I have taught at the University of Hawaii's Pacific New Media program.  If you have not yet heard of Pacific New Media or attended one of their trainings I highly recommend doing so. Throughout the year, Pacific New Media (PNM) presents...

How to increase your Klout score 20 points

With that title, I have already alienated half of my social contacts and just got the full attention of the other half.  I promise to tell you how to increase your score, but first lets define Social influence. The Slides [slideshare...

Ultimate SEO Guide for 2014 and beyond

While Search Engine Optimization is constantly changing, the recommendations on how to optimize your content are consistent.  In short, stop worrying about what the search engines think and worry more about how your visitor receives your content. We will get to this...

Send social media posts later with L8TR

Schedule social media posts to send later with L8TR Timing is everything!  This is doubly true with social media marketing and placing your message in-front of your audience at times they are consuming it. Send from multiple social media platforms Choose from Facebook...

What is Responsive Web Design?

Responsive web design is a method of building a website that will adapt to any screen it is  presented on. If a user tries to access a responsive website on their smartphone, they will find it easy to read and navigate. One responsive site will work on smartphones,...

Bertholf Consulting at the Social Media Summit!

Bertholf Consulting was proud to be one of the headlining sponsors of the 2012 Social Media Summit, held this year at the Neil Blaisdell Center and, which was, by all accounts, a rousing success.  The event had numerous booths (including our own) and a full list of...

Linkedin Endorsements

The Social Media Examiner published a great article today about the use of endorsements as a metric for valuing your individual Linkedin account.  What are endorsements you ask?  They are a way for you to both advertise your skills and areas of expertise as well as...

Rob Quoted by the Huffington Post!

It's not everyday that one of our own gets quoted by the Huffington Post, but today was definitely one of those days.  In a piece about Twitter-hacked victims finding out that their stolen accounts were being sold on the black market, Rob was mentioned as follows:...