The first step in content marketing: the keyword plan

Content marketing is the key for any organization.  Before engaging in content marketing you should map out your topics and keywords. What is Content Marketing? Wikipedia describes it as: A marketing technique of creating and distributing valuable, relevant and...

Web Analytics: Data driven decision-making

Slides from my Google Analytics class: Learn how you can optimize your marketing efforts and create a better visitor experience through data driven decision-making.  The old adage 20% of your marketing spend is working but you are not sure which 20% is no longer...

Your Social Advocacy = My Consulting Time

Would you like me to help your company out but can’t afford $250/hour + 10 hour minimum consulting engagement? Well you are in luck! You can now use your social currency to purchase my time using using Surrounds.Me! What is SurroundsMe? Surrounds.Me is social...

Upcoming Pacific New Media Classes: Fall 2014

For the last several years I have taught at the University of Hawaii’s Pacific New Media program.  If you have not yet heard of Pacific New Media or attended one of their trainings I highly recommend doing so. Throughout the year, Pacific New Media (PNM)...