University of Hawaii: Pacific New Media

Since 2010, our Chief Strategist Rob Bertholf has been an instructor with the University of Hawaii Outreach College Pacific New Media Program.  The University of Hawaii program seeks to bring together “an exceptional group of nationally recognized professionals” to help make it the “premier digital and media education center in Hawaii.”  If you want to learn more about it you can visit the Pacific New Media website.

We Practice What We Teach

The foundation of our business at Bertholf Consulting is built upon the same concepts we teach in our classes.   Although they are held every quarter, no two classes are exactly the same.  As technology rapidly changes, we adapt our practice and classes to keep pace with new methods and tools.

Our mission is to educate our clients and the community.  Bertholf Consulting is about transparency.  Our industry has a reputation for confusing customers with technical jargon.  We want to empower clients with the knowledge to make educated decisions about their online marketing.

Current Courses

Social Media Marketing: Developing an Effective Strategy

Info: Nov 29 • Thu • 6:00-9:00pm • 1 mtg • UHM Krauss 012 • $55

Get RESULTS through Social Media Marketing.
Craft a results-driven social media strategy for your business or organization. Advanced techniques allowing you to turn a social media profile into a marketing tool are introduced. Learn which social networking sites and social media tools are appropriate for reaching your target audience, as well as strategies for increasing conversion.

Search Engine Optimization

Oct 4 • Thu • 6:00-9:00pm • 1 mtg • UHM Krauss 012 • $55

Gain a foundational knowledge to effectively market to search engines by exploring how Search Engine Optimization, Paid Search Marketing and Social Media Optimization tie together. Explore analytical and research tools that allow you to identify effective keywords and analyze visitor trends. Learn about link building and other strategies that increase your visibility in the search engines and social mediasphere.

Increasing Website Effectiveness (Web Analytics and Conversion Optimization)

Info: Dec 4 • Tue • 6:00-9:00pm • 1 mtg • UHM Krauss 012 • $55

This seminar provides an introduction to the basics of web trending and analysis and explores conversion optimization. Learn how to maximize the effectiveness of your website, identify which traffic sources provide the most value, identify visitor preferences and more. Attendees leave with a clear understanding of how Google Analytics works, how their website design and layout directly effects their websites conversion rate and what tools and reports would best serve their business.